The "Ask"SM Blog - Post

Major gifts that add-up: The power of multi-year giving

by Diane Remin | Tue, 8 Jun 2010

As a smaller nonprofit, you have limited resources. Multi-year gifts leverage your staff's time. 

Research on your donor base will determine the multi-year giving numbers that are right for your organization.  For this example, let’s assume you have donors with the ability to give either $5,000 or $10,000 per year for five years.

$5,000 & $10,000 Major Gifts

The following chart shows what happens if you make 10 successful asks each year:  5 for $5,000 per year for five years and 5 for $10,000 per year for five years.  That’s less than one new major gift per month. 


By Year 5, you are generating $375,000 in unrestricted operating funds! | P. O. Box 390105 | Cambridge, MA 02139| phone: (888) 820-0620 | email:

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