All About The "Ask"SM Blog

January 4, 2013
by Diane Remin
The charitable deduction headlines are confusing.  The final outcome is unclear.  What better time to communicate with your donors? Warning:  Charitable deduction facts in this blog post may time-limited.  The donor communication concepts are not. Donor communication stances 1.  Non-expert "head's up"
January 1, 2013
by Diane Remin
Checkout the article I was invited to submit to massnonprofit.org about maximizing year end appeal results. The subject is off the major gift path, but it does rely on research findings whenever possible-- another passion of mine. Hope you find it helpful: http://massnonprofit.org/expert.php?artid=3073&catid=19
April 26, 2012
by Diane Remin
The board engagement is key for successful major gift fundraising.  By extension, meaningful board meeetings not only serve the organization and its senior team, but also enhance board engagement.
December 6, 2011
by Diane Remin
You don't want to overlook year-end online fundraising--and specifically the last three days of December.  A seminal study by Network for Good and True Sense Marketing found that online giving spikes during disasters and during the month of December. The study is based on $381M of online giving from 66,470 nonprofits during 2003-2009. Get your free copy at www.onlinegivingstudy.org.
November 7, 2011
by Diane Remin
How can smaller nonprofitsengage potential major donors? My mantra is, "pick up the phone." Who do you call? Anyone making an annual fund gift of $1,000 or more.  Don't have anyone like that?  Then drop down to $500 or even $250.
November 2, 2011
by Diane Remin
You likely know the answer before you call fundraising counsel for advice. “Yes,” get on the plane and complete your major gift solicitation in person. Fundraising counsel for nonprofits of all sizes share this call in common: A NY-based client gets on the phone and says, “Well, we have this donor in CA and oh, the travel, I was just out there last month….” “How much is the gift for?” we inquire. “$50,000” answers the client, who then adds, “I know. I know.”  It’s a quick call for us.  We only utter two words, “How much?”
April 14, 2011
by Diane Remin
There’s only so much you can do about your major gift prospects’ passion and excitement about your work.  But there’s plenty you can do about your prospects’ connection to you. Creating rapport is a key ingredient of relationship-building.  Thanks to the research conducted by the Neuro-Linguistic Programming (NLP) community, we know that physiological “matching” builds rapport.
December 21, 2010
by Diane Remin
When the donor offers you refreshments, say "yes."  The first few minutes of a major gift cultivation or solicitation visit set the psychological stage. With the offer of refreshments, the prospect is taking a step toward you.  Accept. Your acceptance is building the social bond. You are also modeling “yes” mode.
December 7, 2010
by Diane Remin
The prospect’s environment often reflects areas of deep passion. Build rapport quickly by paying an authentic compliment.
August 12, 2010
by Diane Remin
Through the Giving Pledge, initiated by Bill Gates and Warren Buffet, 40 billionaires pledged to donate 50% of their wealth to charity.  Will 50% become a new standard? I don’t believe we’ve ever had a peer-driven giving standard for the wealthy. From the religious community we have 10% tithing.  But tithing was not designed for the wealthy—quite the contrary. Many people of very modest means generously tithe.   From the financial advisory community comes the 1-3% of asset rule.

Majordonors.comMajorDonors.com | P. O. Box 390105 | Cambridge, MA 02139| phone: (888) 820-0620 | email: info@majordonors.com

Copyright © 2013 MajorDonors.com. All rights reserved. MajorDonors.com, The Ask Experts!℠, Zero-Person Development Shop℠, Inspiring more and bigger gifts℠, Planned Giving Quick Start℠, and All about the "Ask"℠ are Servicemarks of RemRol Computer Services, Inc. dba MajorDonors.com.

Website by Digital Loom