The "Ask"SM Blog - Fundraising

March 25, 2015
by Diane Remin
You're planning a capital campaign.  Then it's time for a feasibility study -- or is it?
March 20, 2015
by Diane Remin
Donors don't care what you need. They care about their impact. I had just finished presenting a workshop titled, "Opportunity Knocks: Major Gift Fundraising for Smaller Nonprofits." It covered the topics you'd expect: how to use donor research, setting up the visit, the case for support, making the "ask" and responding to, "Let me think about it." But I always add a segment about emotion driving individual giving, the power of storytelling to convey emotion and what donors want: to know they are having an impact.
October 16, 2013
by Diane Remin
My nonprofit clients find it surprising when I propose that development, marketing and communications operate in unison.  I'm surprised that they are surprised.  Why coordinate development, marketing and communications? 1)  The donor experience.  The communication flow has much to do with how the donor feels about the organization -- and by extension donor giving and retention.
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