The "Ask"SM Blog - Smaller nonprofits

October 15, 2013
by Diane Remin
My nonprofit clients find it surprising when I propose that development, marketing and communications operate in unison.  I'm surprised that they are surprised.  Why coordinate development, marketing and communications? 1)  The donor experience.  The communication flow has much to do with how the donor feels about the organization -- and by extension donor giving and retention.
July 22, 2010
by Diane Remin
High quality prospect research—learning everything you can about your major gift prospects—pays for itself many times over. It is a key best practice used by successful major gift programs. 
June 8, 2010
by Diane Remin
As a smaller nonprofit, you have limited resources. Multi-year gifts leverage your staff's time.  Research on your donor base will determine the multi-year giving numbers that are right for your organization.  For this example, let’s assume you have donors with the ability to give either $5,000 or $10,000 per year for five years.
May 11, 2010
by Diane Remin
If you are serious about your major gift program, invest in a prospect research subscription service or contract a prospect research consultant.
April 20, 2010
by Diane Remin
Let’s start with the basics: What is a major gifts program?  At the end of the day, it’s simply in-person meetings with carefully chosen prospects with the ultimate goal of securing sizably larger gifts. No donors?  Stop right here.  Your major gift prospects are:
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