Press Release

Express Lane to Major Donors Opens For Small Nonprofits:  New Service Focuses on Closing the Deal


Cambridge, Massachusetts - July 29, 2010 – Today’s small nonprofits are stuck at the back of the line and miss their fair share of the nation’s $227 billion individual giving stream (Giving USA, 2010)., a new company formed by nonprofit veteran Diane Remin, provides small-to-mid-sized nonprofit organizations with the tools they need in today’s tight economy to close the deal with qualified donors.

 Ms. Remin, an experienced nonprofit consultant and passionate “asker,” knows that smaller organizations often don’t have a major gifts program, a cost-effective form of fundraising typically found in larger philanthropic organizations. Instead, they rely on some combination of direct mail, special events, grants and the generosity of a static circle of supporters. equips smaller nonprofits with the same high caliber donor research and major gift solicitation techniques available to the largest universities and hospitals in the country.  In effect, “we give these crucial organizations an express lane to major gifts, so they can do more of the important work they do,” said Ms. Remin,    

 As “The Ask Experts,” everything at revolves around soliciting major gifts.  “Major gifts are all about relationships, in-person, face-to-face. Major gift training is a tool, not a result.” Ms. Remin adds.  Because nonprofit board and staff members typically shy away from asking, “our solution builds confidence and continues all the way through the ‘ask,’’” Remin explains.

 “We’re not on the glamour side of major gifts—capital campaigns that fund building construction. Instead, we help nonprofits build new revenue streams that stabilize and bolster their annual operating budgets,” says Ms. Remin.

The company has targeted nonprofits with annual operating budgets in the $250,000 to $5M range. Depending on their donor base, these organizations will likely secure major gifts between $10,000 and $250,000.’s performance-based pricing echoes the company’s commitment to results: beyond a modest deposit, fees are due only if and when their nonprofit clients “close the deal.” 

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