As a smaller nonprofit, you have limited resources. Use multi-year major gifts to boost your annual revenue stream.
Donor research will determine “ask” amounts for your donors. The individual donations don’t have to be huge.
For this example, let’s assume you have donors with the ability to give $2,500, $5,000, or $10,000 per year for three years.
Note: Capital or building campaigns often have five-year horizons; three years is more typical for annual fund-oriented major gift programs.
The chart below shows what happens over a three year period if you make ten successful multi-year asks each year:
- 4 asks per year for $2,500
- 3 asks per year for $5,000
- 3 asks per year for $10,000 per year for five years.
That’s less than one major gift per month!
By Year 3, you are generating $165,000!
Remember: You can’t ignore the donors who gave in Years 1 & 2. Continue to thank them and let them know exactly how their gift is making a difference—and they will give again when the time comes.