The "Ask"SM Blog - Online Fundraising

January 1, 2013
by Diane Remin
Checkout the article I was invited to submit to massnonprofit.org about maximizing year end appeal results. The subject is off the major gift path, but it does rely on research findings whenever possible-- another passion of mine. Hope you find it helpful: http://massnonprofit.org/expert.php?artid=3073&catid=19
December 6, 2011
by Diane Remin
You don't want to overlook year-end online fundraising--and specifically the last three days of December.  A seminal study by Network for Good and True Sense Marketing found that online giving spikes during disasters and during the month of December. The study is based on $381M of online giving from 66,470 nonprofits during 2003-2009. Get your free copy at www.onlinegivingstudy.org.
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