As a smaller nonprofit, you have limited resources. Multi-year gifts leverage your staff’s time.
Research on your donor base will determine the multi-year giving numbers that are right for your organization. For this example, let’s assume you have donors with the ability to give either $5,000 or $10,000 per year for five years.
$5,000 & $10,000 Major Gifts
The following chart shows what happens if you make 10 successful asks each year: 5 for $5,000 per year for five years and 5 for $10,000 per year for five years. That’s less than one new major gift per month.
By Year 5, you are generating $375,000 in unrestricted operating funds!